by Claudia Crosse | May 27, 2021
We work with the media every day, selling in news stories based on our consumer research, and once the pandemic started noticed a big shift in what journalists wanted content-wise. Some stories (hard-hitting, negative ones) became much harder to land – while...
by Claudia Crosse | Apr 21, 2021
After the European Super League descended into chaos, the apologies from football executives and owners arrived. All of the rather red-faced apologies included some element of “listening to fans” and responding to their wishes. For example, Arsenal’s official...
by Claudia Crosse | Apr 9, 2021
Our favourite campaigns of the year so far Oh, 2021. While we were glad to see the back of last year, the beginning of this one wasn’t so great, with yet another lockdown being announced just a few days in. But with the roadmap back to a more normal life...
by Claudia Crosse | Mar 15, 2021
With almost a full year of lockdowns and restricted movements behind us, it’s fair to say that the Covid-19 pandemic has drastically changed our lives. For those of us who have been lucky not to have been hit by tragedy, the pandemic has stripped...
by Claudia Crosse | Nov 12, 2020
By Evie Porter Oh 2020. A challenging year for all of us, and here at GingerComms HQ, quite frankly we can’t wait to see the back of it. With Covid-19 changing everything about the way we live, it’s not surprising that this has extended into...
