How To Pitch To Journalists – According To Journalists!

How To Pitch To Journalists – According To Journalists!

Our sister firm Perspectus Global recently carried out some research for us – a national survey of journalists digging into their relationships with PR and PR professionals. And one surprising fact coming from the research was that only 38 percent of press...
WHAT WE LOVE MOST ABOUT OUR CLIENTS: A LIST

WHAT WE LOVE MOST ABOUT OUR CLIENTS: A LIST

After having seen a recent LinkedIn post about Clients From Hell, that resonated with an awful lot of agency people, we decided to take a positive perspective and think about our Clients from Heaven, and why we like them so much. We’re naming no names, but this...
HALLOWEEN HORROR-SCOPE

HALLOWEEN HORROR-SCOPE

Find out what 31 October has in store for you, according to our GingerComms forecast*…. Scorpio 23 October to 21 November: Passionate, intense and secretive Scorpio, you will come into your own on Halloween, as you are the sign that loves 31 October the most...
Zombie Research

Zombie Research

With 31st Oct approaching, it seems an appropriate time to discuss how good research can live on, long after you think its time has passed. Just like a zombie. In April 2021, our research division Perspectus Global conducted an insights poll into emoji use, to...