by Ginger_Admin | Apr 12, 2023
Sending content to news desks is hugely different to selling in to other types of media, and here are our top five tips to help maximise your success: 1) The early bird catches the worm. For print news outlets, sell in around 8.30am, before the news conference at...
by Claudia Crosse | Feb 16, 2023
In the late 1950s, when asked what would blow his time as Prime Minister of Great Britain off course, Harold Macmillan replied: “events, dear boy, events”. So, you have your research results back, you’ve drafted a compelling release that will kick off...
by Ginger_Admin | Dec 8, 2022
After having seen a recent LinkedIn post about Clients From Hell, that resonated with an awful lot of agency people, we decided to take a positive perspective and think about our Clients from Heaven, and why we like them so much. We’re naming no names, but this...
by Ginger_Admin | Oct 27, 2022
Find out what 31 October has in store for you, according to our GingerComms forecast*…. Scorpio 23 October to 21 November: Passionate, intense and secretive Scorpio, you will come into your own on Halloween, as you are the sign that loves 31 October the most...
by Claudia Crosse | Oct 20, 2022
With 31st Oct approaching, it seems an appropriate time to discuss how good research can live on, long after you think its time has passed. Just like a zombie. In April 2021, our research division Perspectus Global conducted an insights poll into emoji use, to...
by Ginger_Admin | Jul 29, 2022
Summer has finally arrived in the UK, and with it some absolutely brutal heatwaves. Thankfully we managed to get through them thanks to electric fans – possibly the most amazing invention ever – and keeping cool in the shade and with lots of cold drinks,...
