Blog

CALLING ALL PRS! FIVE TIPS FOR DEVELOPING A KICK-ASS CONSUMER RESEARCH PROJECT

March 27, 2019

We all know, in PR, just how rapidly the media landscape has changed over the past few years. Factors such as time poor journalists, the rise of social media fuelling news stories, and an upsurge in citizen journalism, all mean it is harder than ever to place PR stories in the traditional media. Yet consumer research is still seen by many in the industry as a failsafe way to get cut through in national news media – no matter how busy it is.

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Six reasons why journalists hate PRs

March 7, 2019

The relationship between the journalist and the PR is a complex one, formed of both need and resentment in equal parts. There are some brilliant PRs out there. Competent, knowledgeable and quick to respond, they are the ones getting their clients in the papers every day. But there are others. And if there is something journalists love to do it is gossip, about nightmare experiences with those on “the dark side”.

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Questions clients always ask us – part one of two

February 26, 2019

Here’s the first in what might well be a series of blogs trying to answer questions we get asked about what we do and how we create brilliant newsgen content. Read on to pick up some tips, work out how to use the best stats and develop the best newsgen projects you can.

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What Manchester United’s season tells us about PR

February 1, 2019

The end of Jose Mourinho’s reign at Manchester United came as no surprise for even the most casual of football fans.

Under Mourinho, this season on the pitch Manchester United were variable, to put it as positively as possible. Already by the start of December they’d conceded more goals at home than they did in the whole of last season. Since club legend Ole Gunnar Solskjær took over, they’ve won seven games in a row, a new Premier League record.

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Is Housewife Really A Sexist Word? The Healthy Debate

August 14, 2018

Our latest research delved into how British women feel about the word “housewife” – and it transpires that 50 percent of us reckon it’s outdated, sexist and embarrassing.

Which means 50 percent of women DON’T think it’s sexist and outdated. WTF ladies of Britain??

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Is running out of fried chicken really a “crisis?”

February 25, 2018

Amidst all the PR back slapping and applause on how KFC dealt with their latest “crisis” (and I have to admit they dealt with it brilliantly), I can’t help wondering if, actually, it was easy enough to deal with in good humour, simply because it wasn’t that much of a crisis.

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NEWS GEN RESEARCH: DO A PROPER JOB OF IT, OR DON’T DO IT ALL

March 9, 2017

When did news gen research become the bargain basement activity of the public relations world?

I would love to know how much cash is squandered by the PR industry each year on cheap, poorly thought out and poorly executed PR research which will NEVER see the light of day – never mind the MailOnline.

I’ve lost count of the number of times a PR has come to us and said: “We’ve done this research and it hasn’t landed – can you help?”….

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