by Ginger_Admin | Jul 17, 2019
Our consultancy arm, GingerComms, has a strong reputation for delivering kick-ass consumer newsgen projects – see some examples of our recent coverage here. We work alongside consumer PR agencies and brands to deliver page-ready news copy based on our consumer...
by Ginger_Admin | Jun 14, 2019
by Ellie Glason At GingerComms, we’re best known for creating and executing consumer research projects for traditional media. As a team of ex national news journalists and seasoned PR practitioners, we know how to hit the sweet spot of what brands what to say and what...
by Ginger_Admin | Jun 3, 2019
Our role at Ginger Comms is to help PR agencies garner kickass newsgen results for their clients – it’s as simple as that. This can take the form of consulting on ways to get cut through in national news media with compelling content, undertaking consumer...
by Ginger_Admin | May 8, 2019
By Jaymi McCann Being a journalist isn’t that fun anymore. Gone are the days of boozy lunches, huge expense accounts and an unquestioned position of authority in society. Staff numbers are shrinking and so is the amount of time each reporter has to spend on a...
by Ginger_Admin | Apr 29, 2019
At GingerComms we land great news coverage because we don’t send out traditional PR releases – we craft news copy that is written as it will appear in the press, using layman’s terms and avoiding the – sometimes impenetrable – jargon of PR and...
by Ginger_Admin | Apr 2, 2019
The second part in our series of answers to questions that we are frequently asked by clients. If you missed it, here’s the first part. Do we need all this history or these extra facts? Generally speaking, the more information, the better. If you’ve got a...
